Company History

PhotoBorderCompanyU.S. Recognition is located in Lakewood, Colorado, in the shadow of the majestic Rocky Mountains. We started out as a small family business in 1980, known then as Sports Custom Trophies.


In the beginning we specialized in local businesses, with an emphasis on small sporting teams. We created trophies and awards for athletic teams, youth groups, community organizations, mom-and-pop businesses, and area schools.


In 1993, we changed ownership, and transformed into today’s business model. At this time we restructured our internal business configuration in order to tap into the corporate market. We added larger businesses and multiple sports associations into our growing list of clientele.


Our apparel division was added in 2007. This portion of our business helped us to establish our present reputation as the go-to source for custom awards and apparel, leading to working relationships with Fortune 1000 companies. Some of the high-profile clients we now serve include Google, Starbucks, and Specialized Bicycles.


In 2010 we merged with T-Shirt Technologies and took on our new name of U.S. Recognition. Since then, we have developed our top-notch staff and continuously upgraded our facility to become the world-class resource that we are today, with state-of-the-art equipment and unsurpassed graphic design.


I love US Recognition! I have been a happy and satisfied customer of US Recognition for more than 10 years now. The team at US Recognition is absolutely fantastic. I have dealt with them on projects in excess of $20,000.00 and as small as $50.00, no matter the size I can always count on them to get the job done with great quality and on time!
The folks at US Recognition are full of fun and innovative ideas, from custom artwork and trophies to fun trinkets and apparel, they do it all! I would not use anyone else! They will never let you down and will always get you what you need. If you’re looking for someone you can partner with in design and execution and want to be treated with great personal customer service US Recognition is the place for you!

Mike Rhynard, Denver Mustang Club, Oracle Global

Year after year our exhibitors pour their heart and soul into their vehicles to compete in our event and we knew that by choosing US RECOGNITION for the 17th year in a row, the recipients of the awards would be receiving the best quality and most recognized trophies, plaques, ribbons and jackets in the industry.  We continue to have US RECOGNITION silk screen our event shirts because we know the quality of the garment is always top notch and the silk screening process stands above any of their competitors.  People comment of the shirts each year and wonder how they remain looking brand new and vibrant after years of wearing and washing.  The team at US RECOGNITION is extremely professional and caters to our every need.  We are a small, family owned and operated business and we love working with a local company who has the ability to provide us with everything we need for our nationally recognized auto event.

We believe that US RECOGNITION is the best company for achieving our desired result because they’ve proven themselves for almost 2 decades.

Although the number in competition has increased, related to awards, our event does not change much from year to year.  We benefit form working with US RECOGNITION because they know our business just as well as we do.  The staff is familiar with our orders and they continually go out of their way to make sure we have everything we need to hold a successful awards ceremony.  

When it comes to quantities, style and trend, we trust the advice of the US RECOGNITION staff.  What they provide to our event creates brand awareness and sets our event above many others of its caliber.

We have nothing but positive results when it comes to working with US RECOGNITION.

From start to finish, US RECOGNITION contributed to the success of our event by making certain that everything was accomplished in a timely manner.  The amount of detail that goes into ordering awards for our event is tremendous and they come through each year without a hitch.  

We have recommended US RECOGNITION to friends, clients and business partners who need to purchase awards, promotional items, trophies, graphic design work, embroidery and apparel.  Their prices are fair and quality of work speaks for itself.  

Thanks again, We mean every word of it!!

Deeds & David Haska, Greybeard Promotions, Inc.

I just want to say thank you for all you do, once again you have exceeded my expectations. After more than a dozen years of working together, it is incredible that you continue to raise the bar.
Not sure where to start on this, there are so many areas to thank you from saving me on last minute orders (most of the time with international events), providing pricing on product that keeps me in budget resulting in rave comments from my clients to providing “without question” undaunted service and support for our non-profit “On Target 4 Veterans”. I am currently in flight returning from an event cleaning out emails and had several clients comment on the quality of their gifts so I wanted to take a moment to send you a sincere thank you. If at any time you have someone questioning your price, service and quality… feel free to have them call me personally.

Mike Buchl, President, Mile High Meetings & Incentives | Executive Director, On Target 4 Veterans